Mom insisted I try Maid-Rite. As it happened, it was on my to-do list thanks to a long piece on Maid-Rite on one of Alton Brown's shows. It's a very Iowa thing that dates back over 80 years. They call their sandwich a "loose meat" sandwich. As you can see, it's hamburger that has been broken apart and cooked with their own seasonings. The usual burger acoutrements are underneath the meat. I have no idea how someone came up with this idea, but it's not bad. It is very much like a burger but with a different texture. The seasonings are definitely subtle and I can't put my finger on what they are. But straight ground beef wouldn't taste the same. As fast food goes, this little sandwich is a nice change of pace.